Highbeam Blog

Effective financial leadership is crucial for success. Focus on accurate reporting, cash flow management, automation, strategic financing, and strong banking relationships to navigate the unique challenges of eCommerce to drive growth.

As Suzie Kondi experienced near-exponential growth since 2020, the brand switched to Highbeam to reduce capital costs and optimize cash management.

We are excited to launch a value calculator to help brands estimate the value Highbeam can bring to their business.

Entrepreneurs launching new ecommerce and consumer brands aren’t typically accountants. But, in David Whitcroft’s experience, appropriately leveraging accounting best practices and managing cash flow is where brands live and die.

Today’s economic reality requires ecommerce brands to focus on maximizing profitability and free cash flow. That’s because the “grow at all costs” and sales led playbook of the last few years does not work in today’s high interest environment.